100 miles seems like a long way . . .

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100 miles can seem like a long distance and it is the distance I will ride on my bike Saturday August 9th to raise money to support finding a cure for Cancer as part of Pelotonia ’14.  100 miles is really nothing . . . nothing . . . when you stand for the first time face to face with a friend, a relative, a loved one who is in the throes of their battle with Cancer.  100 miles is a walk in the park when you hug your frail loved one and look into their eyes and realize the burden they are carrying, and the courage they are bringing to the fight.

Donate to my ride: click here

This year, I’ll gladly ride 100 miles with inspiration from all those who have risen to meet the challenge of a Cancer diagnosis head on. I’ll ride for those that won, those that lost and those who will someday fight.

This year I’m riding for everyone.

Donate To My Ride at: click here

 

Pelotonia 2013: Why I’m Riding

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I have decided to be a leader in the community by participating in Pelotonia. Saturday August 11. I will be riding 100 miles form Columbus Ohio to Gambier Ohio to raise money to end cancer on behalf of all those who have fought and suffered.

Pelotonia is a grassroots bike tour with one goal: to end cancer. In 2012, Pelotonia was one of the largest cycling events in the country in terms of participation with 6,212 Riders coming from 42 states and 3 countries. Additionally, Pelotonia had 3,144 Virtual Riders and 2,103 registered Volunteers. Pelotonia 12 raised $16.9 million, bringing Pelotonia’s 4-year total to $42.2 million for cancer research.

Learn Why I’m Riding and Donate To My Ride at: http://tinyurl.com/lo26hdl

The Pelotonia 13 experience will occur on August 9-11, 2013. Because operational expenses are covered by Pelotonia funding partners, 100% of every dollar raised is donated directly to life-saving cancer research at The Ohio State University Comprehensive Cancer Center-James Cancer Hospital and Solove Research Institute. I am writing to ask you to help me raise funds for this incredible event. Large or small, every donation makes a difference.

We all know someone who has been affected by cancer. One of every two American men and one of every three American women will be diagnosed with cancer at some point in their lives. By supporting Pelotonia, and me, you will help improve lives through innovative research with the ultimate goal of winning the war against cancer. I would love to have your support, as this is truly a unique opportunity to be a part of something special.

When you follow the link below, you will find my personal Rider profile and a simple and secure way to make any size donation you wish.

Think of this as a donation not to me, or Pelotonia, but directly to The OSUCCC-James to fund cancer research. Please consider supporting my effort and this great cause. My Rider profile can be found at the following link: http://www.mypelotonia.org/riders_profile.jsp?MemberID=192406

Thank you for the support!

In Simple Terms: Newspapers Must Recognize How Similar They Are To Google

Google created a loyal audience by providing consumers with mostly useful information.
Google sells advertising around that useful information and those ads are relevant/related to the information presented.

As Google’s popularity (dominance) has evolved, Google has successfully sought to surround that basic strategy/value with digital products and services mostly related to information, entertainment and productivity: YouTube, Picassa, Google +, Docs etc. Google still makes all of  it’s money off the ads and it is yet to be determined if they can make money off the products.

As newspapers and media companies go, is the lesson to be learned here that if you build (or have) an audience, is the right strategy to work very hard at maintaining and growing your audience, while building out useful products and services that are associated with the newspaper/media’s brand?  Newspapers and media in general appear to struggle with product development, which should not be surprising since most monopolies are less likely to excel in that space.  Competition is a critical catalyst to product development and product quality.

Consider for a moment all the active gmail accounts in the market today. There are many options for e-mail and yet, Google has successfully taken the lead over stiff competition; Microsoft (hotmail), and Yahoo (ymail) to name a few. Googles original value and image: “providing consumers with useful information” helped launch this product.

At one time Newspapers occupied this same space (though at risk of fading). Can Newspapers leverage brand to be able to sell products and services to their consumer audiences?

Welcome

Thank you for visiting this site. It has always been exciting for me in my career to see businesses organically and synthetically transform themselves. My goal for this site is to create a place where the intersection of user experience and business strategy collide. To extend and deepen the conversation of how business success can be created by using the science of business and experience.